Pronto Integration Guide

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What is

Pronto is a shopping search engine that makes it easy for consumers to find products and compare prices.
More information on Pronto Merchant Solutions can be found here:

Pronto Requirements

  • Detailed feed specifications can be found here
  • All data fields must not contain HTML or XML tags or comments, field delimiters (extra tabs or pipes), carriage returns, new line characters, quotation marks, encoded characters, or any smart quotes.
  • All required fields must be completed or the feed will be rejected. See below for the required fields as well as those that are mapped automatically

Pronto Setup

  • There are a total of 6 required fields that must be completed for each item, and 42 field headers must be present in the feed.
  • In the table below are a list of attributes that the plugin maps automatically; you may need to map or create some attributes yourself if the values are not found.
Pronto AttributeRequired?Default mapping (or value)More information
TitleYestitleAutomatically uses product title
DescriptionYesdescriptionAutomatically uses product (long) description
SalePriceYespriceRegular price or sale price, whichever is less
ConditionYes“new”Other valid values are:
CategoryYeslocal_categoryAutomatically uses your store’s category tree
URLYeslinkAutomatically uses product link
These fields are not required but auto-populated if the attribute is available
ColorOptionalcolorIf present, will map from your ‘color’ attribute
SizeOptionalsizeIf present, will map from your ‘size’ attribute
BrandOptionalbrandIf present, will map from your ‘brand’ field
InStockOptional“In Stock” or
“Limited Quantities”
Out of stock items will show up as Limited Quantities.
Other valid values are:
Special Order
InventoryCountOptionalstock_quantityUses the product inventory
ProntoCategoryIDHighly RecommendedPronto CategoryAutomatically filled using the Pronto category selected
ImageURLOptionalfeature_imgurlAutomatically uses featured image
ShippingWeightOptionalweightIf present, will map from your ‘weight’ field
ProductSKUOptionalskuAutomatically uses your SKU values
AltImage0-4OptionalAltImage0-4Any additional images will be mapped

Create Pronto Feed

Because the setup is relatively simple and all required fields are automatically mapped from common fields, clicking Get Feed as is will likely create a successful Pronto Data Feed.

  • If you would like to include additional data into your feed, review Pronto’s data feed specifications above and map your fields accordingly

Upload Pronto Feed

Feeds are uploaded via FTP delivery to your assigned account.