Facebook Dynamic Product Ads

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Steps to creating and managing your Facebook Dynamic Product Ads

  1. Using the ExportFeed Feed plugin, generate a feed – Select “Facebook XML” as the Merchant Type
  2. Create a business via: business.facebook.com
  3. Select Gear Drop down (top right), then Business Manager Settings
  4. Select Product Catalogs (from the left menu)
  5. Create a product catalog: Add New Product Catalog
  6. Click Home (top left)
  7. Click your newly created Product Catalog
  8. Click “+ Add a Product Feed”
  9. Enter a name for your feed and then add the URL that is generated when you click “Get Feed” or “View” in the ShoppingCartProductFeed plugin Manage Feeds page
    1. Set scheduling to your desired preferences

Set up pixels using the Woocommerce-FB-EventPixels plugin

  • Note: If you already have the Custom Audience Pixels implemented elsewhere, please remove it to avoid duplicate pixel codes
  • Download the plugin
  • Navigate to WooCommerce > Settings > Integration > Facebook Dynamic Ads. Insert Custom Audience Pixel into the plugin’s “Custom Audience Pixel” field
  • Pixel helper (for troubleshooting): https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting

Set up dynamic product ads template using Power Editor

Creating an Audience

Useful Facebook Links:

https://www.facebook.com/help/
Create a product catalog
Create a dynamic ad