Facebook Dynamic Product Ads
Steps to creating and managing your Facebook Dynamic Product Ads
- Using the Cart Product Feed plugin, generate a feed – Select “Facebook XML” as the Merchant Type
- Create a business via: business.facebook.com
- Select Gear Drop down (top right), then Business Manager Settings
- Select Product Catalogs (from the left menu)
- Create a product catalog: Add New Product Catalog
- Click Home (top left)
- Click your newly created Product Catalog
- Click “+ Add a Product Feed”
- Enter a name for your feed and then add the URL that is generated when you click “Get Feed” or “View” in the ShoppingCartProductFeed plugin Manage Feeds page
- Set scheduling to your desired preferences
Set up pixels using the Woocommerce-FB-EventPixels plugin
- Note: If you already have the Custom Audience Pixels implemented elsewhere, please remove it to avoid duplicate pixel codes
- Download the plugin
- Navigate to WooCommerce > Settings > Integration > Facebook Dynamic Ads. Insert Custom Audience Pixel into the plugin’s “Custom Audience Pixel” field
- Pixel helper (for troubleshooting): https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting
Set up dynamic product ads template using Power Editor
Facebook Links:
https://www.facebook.com/help/
Create a product catalog
Create a dynamic ad