7 Optimization Tips for Your Amazon Listings in 2020


Wouldn’t it be wonderful if someone searched for your product on Amazon and it ranked on the top of the search results?

Just like Google, Amazon is a whole different world in itself.

There are a number of factors that are responsible for your Amazon listing ranking.

You could be selling a bang-for-the-buck product but still not rank as high as you want to because of some small aspects of your listing.

Here are 7 optimization tips that you can easily implement to your Amazon listings and start ranking higher in 2020.

Use Product Title Limit to the Fullest

Amazon gives you a 250 character-limit on your product listing’s title. Make sure you grab your customer’s attention by letting them know you’re selling exactly what they’re looking for.

For instance, if you’re selling airpods, include related keywords such as bluetooth, wireless, earphones, earbuds, etc. along with some popular brand names.

Some best practices for the product title include:

  • Capitalize the first letter of each word
  • Use numerals (2 instead of two)
  • If a bundled product, state value in parenthesis as (pack of X)
  • Keep it short, but include critical information

Key Product Features – include details that can convert

Let’s assume that someone was interested enough in your listing title that they clicked on your listing.

At this point, your customer will look for the unique benefits that your product offers compared to your alternatives.

  • Highlight the five key features you want customers to consider, such as dimensions, age appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on.
  • Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products
  • Reiterate important information from the title and description
  • Begin each bullet point with a capital letter
  • Write with sentence fragments and do not include ending punctuation
  • Do not include promotional and pricing information
  • Do not include shipping or company information. Amazon policy prohibits including seller, company, or shipping information in product detail pages.
  • Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer‘s purchase decision

Use images that need no explanation

If I can figure out what your product does the moment I see your Amazon listing images, you’ve done it right.

A professional image with a white background can help your products be more discoverable in the search results.

bad image amazon

good image amazon

Here are some good components of a good image:

  • Product images must have a white background with a clear image of just the product
  • Product images should be at least 300-dpi 1,000-dpi images are preferred
  • Product images should be in color, not black & white
  • Show the entire product. The product should occupy at least 80 percent of the image area.
  • Include only what the customer will receive; accessories that are not part of the product should not be shown

Use variation relationships to avoid any confusion

amazon variation

Here’s a great example of a great use of variation relationships by Team Sports for size and colour variation.

The color combination buttons ‘Black/White’, ‘Green/White’ and ‘Red/White’ change the variation of the ball in real-time so the customers know exactly what they’re placing an order for.

Here are some rules to stick by:

  • Fully describe each child product, so all will be included in browse and search results
  • Add the size and color to the child product title
  • Use SKUs to build relationships using fields for SKU and ParentSKU
  • List the Child offers under the Parent SKU in the flat-file or XML

Well-written product description

As stated in point number 2, you might think that going straight-to-the-point with bullets can be a great way to convince your customers to buy your product.

However, you can go well beyond that and tap into your customer’s emotional side.

For instance, let’s say I’m selling hearing aids.

I could start the product description with a quote such as ‘Blindness cuts us off from things, but deafness cuts us off from people’.

Then, I can add how effective the hearing aids that I’m selling is for you or your loved one.

  • Describe the major product features and list product information including size, used-for and style
  • Keep it short, but include critical information.
  • Include accurate dimensions, care instructions and warranty information
  • Use correct grammar and complete sentences

Build credibility with reviews & answering product questions

Let your customers know that you’re an actual human being that genuinely cares about anyone who has a query regarding your product.

amazon review

Reviews can play a huge role in your customer’s buying decision. Regardless of whether your product has been featured on huge publications like New York Times, Verge or Washington Post, people will still scroll down to see what the everyday-Joe thinks about your product.

Encourage your customers to leave a positive review by awarding them with an incentive – maybe a slight discount on their next purchase or whatever that is feasible.

This brings me to my next category – the product questions.

Regardless of the complexity of the question, answer everything, even if it has been covered in the description!

Listen to these wise words by Bear Gryll

bear grylls optimization

That’s right. Improve. Adapt. Overcome.

Maybe none of the points that I’ve shared here works out for your product and you sell better by actually breaking them.

Monitor your progress and stick to the changes that make a positive impact on your listings.

If you want to create product feeds that are free of error, consider giving ExportFeed a try.

A guide to listing your products on Amazon – with or without barcodes


Amazon is the world’s biggest marketplace with over 101 million Prime users in the United States alone. 

Regardless of where you are in the world, if you are a seller of any business size, it is the best place to get exposure. 

However, a lot of new sellers have trouble getting started with listing their products on Amazon.

You might Google about it and see complex terms like barcodes, GTIN, EAN and more.

Sit back and let’s take me explain in simple terms how you can listing your products on Amazon and give your business a boost in revenue.

Two methods of listing your products on Amazon

    Using Barcodes

Amazon systems are barcode-driven. Each unit you send to a fulfillment center requires a barcode so that it can be tracked throughout the fulfillment process.

The Universal Product Code (UPC) (redundantly: UPC code) is a barcode symbology that is widely used in the United States, Canada, Europe, Australia, New Zealand, and other countries for tracking trade items in stores.

GTIN stands for Global Trade Item Number. It is a numbering system developed by GS1 System (https://www.gs1.org) for identifying trade items such as products and services.

The International Article Number (also known as European Article Number or EAN) is a standard describing a barcode symbology and numbering system used in global trade to identify a specific retail product type, in a specific packaging configuration, from a specific manufacturer.

JAN: An EAN-13 number includes a 3-digit GS1 prefix (indicating country of registration or special type of product). A prefix with a first digit of “0” indicates a 12-digit UPC-A code follows. A prefix with first two digits of “45” or “49” indicates a Japanese Article Number (JAN) follows.

If your products have barcodes that are recognized by Amazon, it is much easier to get your products listed using a product feed solution like ExportFeed.

Where can you apply for barcodes?

Since Amazon validates the barcodes from GS1, ISBN and GEPIR, the barcodes should be purchased solely from those prodviders. 

What type of the sellers require barcodes?

The first step for knowing whether or not you need barcodes is to check whether the product’s brand requires GTIN.

Verify if the exemption is eligible for your category. If it is eligible then you do not require Barcodes. 

Check if that product is already listed on Amazon.

  • Request approval from the other seller and get the barcodes from the provider.
  • Listed products on Amazon also provides the barcodes. 

    Listing your products on Amazon without barcodes

If your product does not have a product ID (barcode), also called a GTIN (Global Trade Item Number), you might be eligible to request a GTIN exemption depending upon the category that Amazon offers. 

There is a list of brands that require a GTIN to list on Amazon. GTIN exemptions are not available for these brands. Any product that belongs to any of these brands and does not have a GTIN will be suppressed.

The fastest way to list your products on Amazon

Now that you’re aware of all of the methods that you can use to list you products on Amazon, you might still be wondering how you’ll be able to spend hours, if not days on creating XML files for your products.

Luckily, you can use a feed automation solution that does all of this for you and can help not only Amazon but other merchants and marketplaces such as Facebook, Google Merchant, Etsy, ShareASale and a lot more.

ExportFeed is one of the best solutions that gives you complete control over your feed files along with the flexibility to customize any aspect of your listing. 

You can give it a free try and see for yourself if its the right fit for your business.

I hope these points helped clear up your confusions related to listing your products on Amazon. 

If you have any questions relating to any of these topics, please feel free to leave a comment and our support team will be happy to assist you in any way possible.

Amazon’s limit on Personally Identifiable Information(PII) – How it affects ExportFeed users

Amazon PII

The world’s largest online marketplace and cloud computing platform recently broke the news on the importance they put on the data privacy of their users.

You might even have been notified about the changes Amazon made to their Marketplace Web Service (MWS) API Data protection policies which will now put a lot more restrictions on your Amazon data.

Service providers like ExportFeed still do not have the specifics on the range of changes that are bound to happen in the coming months.

However, we’re already taking all possible implications on the new security update into consideration to make sure our customers are still able to seamlessly create and manage their listings on Amazon with ease.

Before diving into the limitations on PII, let’s briefly take a look into what PII is.

What is Personally Identifiable Information (PII)?

PII, in simple terms, refers to any information that could potentially be used alone or with other relevant data to identify a particular person.

This includes your full name, date of birth, bank account number, email address, Social Security Number (SSN) and even medical records.

People are getting more and more concerned with the amount of information they share with any product/service, which is why Amazon had to make recent changes to their data protection policies.
What falls under Amazon’s Personally Identifiable Information (PII)?
The new security requirements set by Amazon limits access to the buyers’ personally identifiable information (PII) which include

  • Buyer name
  • Recipient name
  • Shipping address

These fields might only be accessible in case of tax and merchant fulfilled shipping.

How does Amazon’s PII limit affect ExportFeed users?

Here’s the good news: the new data protection policies will only affect Europe-based businesses.

If you’re using Fulfillment by Amazon (FBA), you have nothing to worry about either.

If your online store has a .eu domain, you will need to make some changes moving forward.

From this point onward, third-party services like ExportFeed will no longer have access to this information which creates complications on how we process orders.

ExportFeed features that might be compromised

Order sync

Since we will no longer be able to extract even the basic contact details like the buyer’s full name, email address and shipping address, you will only be notified when someone buys your products without knowing anything about them.

You will still be notified when a new order is placed on your store and get their respective product/order IDs.

However, if you do not have access to their contact details, you will have no idea where to ship the purchases.

Inventory sync

ExportFeed’s inventory sync will not be affected by the new PII limit to a certain extent.

In simple terms, your inventory will still be synced but if you try to view the buyer’s name, it will be inaccessible.

What can European stores do now?

Bluntly put, there really is no way around these new data protection policies.
If you run a small-sized to medium-sized store, you might be able to manually sort through and verify orders.

However, if you get even tens or hundreds of orders each day, manually verifying all orders might be impossible considering the cost of your employees.

Please feel free to contact our support if you want to have a one-on-one session with our expert team.

Looking to increase sales of eCommerce based on Shopify? Sell on Amazon using these tricks

Shopify sell on Amazon

One of the starter tips to increase the sales of your Shopify site is to connect it with the major sales channels. Now, if you had to choose one of the sales channel, which would it be?

Unless you are already comfortable with running PPC ads, the most obvious choice to increase product sales from Shopify-Sell on Amazon! Right?

Taking a look at the Amazon marketplace, it gives a lot of reasons to join.

  • Brand value and a volume of customers
  • Cost effective selling plans fit for everyone
  • Advanced customer targeting & reporting
  • Continuous optimization practices
  • Easy to get started and, a tonne of other reasons.

WooCommerce Amazon India Integration for Prosperity through eCommerce business

woocommerce amazon india integration

Amazon launched in Indian marketplace in 2012. Since then, many Indian businesses have been able to create a steady new source of revenue through this sales channel. The reputation of Amazon to provide quality service to the online shoppers has continued in the Indian marketplace also. And with the businesses who are able to match up with the values of Amazon, they have also been able to grow with Amazon.

WooCommerce to Amazon – A practical way to sell on Amazon for WooCommerce shop owners

woocommerce amazon integration practical way

Starting your shop based on WooCommerce is easy. It is time and cost effective. And it is also an almost hassle-free process. However, bringing the customers to your site and creating a compelling environment to make them purchase from you is not that simple. So, while you’re working on SEO, SMM, CRO, and others, why not send products from WooCommerce to Amazon? It’s always better to make the products available where the customers are.

Must Know Info about GTIN – UPC, EAN, ISBN, ASIN for Amazon Product Listings

upc ean gtin asin isbn for amazon listing
    • Unable to list products on Amazon, eBay & other marketplaces?
    • Wrong products delivered to the customers?
    • Problem tracking product sales through POS?

One solution to these – Universal Product Codes (UPC) or GTIN for your products!

UPC or GTIN code helps to exactly identify the product and specification so it solves a lot of problems when dealing with bulk products. But not just that, they are also used by marketplaces like Amazon to improve the product search results.

There’s more to the GTIN than just this…

Home Category Template Added for Amazon Australia

Home Category Template for Amazon Australia Updated!

Selling on Amazon is a genuine way to reach your customers worldwide. When you have a lot of products to sell, it is not a convenient way to list them one by one. So, you make the best use of your professional seller plan and submit your bulk product feed to Amazon marketplaces.

However, you need to send your products using the Amazon specified category template. We here at ExportFeed have been providing to meet your need to list products on Amazon from Shopify, WooCommerce and we’ve updated that now.

Shopify to Amazon – A hassle-free way to list, optimize, and sell Shopify Products on Amazon

shopify to amazon in hassle-free way

Listing your products on Amazon seems to be the most appropriate way to increase your sales. Even if you check through the Google Trends, selling on Amazon leading the retail industry by far than other popular marketplaces. Selling on Amazon is a way that anyone can generate side income or work full time to get a huge amount of profit after just a little workout.

Selling on Amazon is clearly a hassle-free process once you get started but you also need your eCommerce portal in order to get the process right. Before anything, let’s first check why and how should you send products from Shopify to Amazon.

Shopify and Amazon – Differences, Similarities and A Combined way to Grow Your Business

amazon and shopify

Shopify is the latest buzzword in eCommerce arena and it seems like this eCommerce platform is here to stay.

Needless to say, but Amazon, on the other hand, is a pure sales oriented eCommerce store, a merchant, a marketplace and everything else for the retail industry.

Any business owner that wants to get online and get selling can benefit from both of these platforms. However, the benefits offered between these two platforms will cover up for the main differences. So let’s start with them: