Data leaves the Content Management System and enters a feed in a controlled process. There are four points where your custom modifier can hook the feed generation process. This post discusses the third of those four points and the differences.
Think about the last time you bought something online. How was that experience? Was it simple and easy? Or frustrating and difficult?
Chances are, if it was easy and simple, then they took their business seriously: they had a shopping cart set up.
Being an online business is different than bricks and mortar. You don’t get the chance to tell someone verbally why they should buy from you and that they will have a positive shopping experience if they go with you. But there are always opportunities to look like a company who means business (haha.) and one of those is by having a shopping cart set up.