Sell your Shopify based Software & Games on Amazon USA, Canada & Mexico

sell shopify software and games on Amazon canada mexico usa

Tech and gaming industry is huge. Whatever new tech-related product is released, it is either digested by the masses quickly or is rejected instantly. There’s no wait-and-watch!

And another point to be cautious when you’re selling software and games is that your products may be some winners or may be rather short-lived.

In both cases, if you are selling software then we recommend you to start on aggressively marketing your products through Amazon’s North American marketplaces.

To start listing your products on Amazon USA, Amazon CA or Amazon MX please note that you need to provide some information about the products without failing.

If you have added this information to your Shopify store while adding products, ExportFeed app will grab the individual value for each of those attributes and create an error-free listing on Amazon.

Let’s check the required attributes for the Software and Games category.

Product Type

The valid values for product type are:

  • software,
  • softwaregames,
  • videogamehardware,
  • videogameaccessories,  and
  • video games.

When you are using ExportFeed to list your Shopify based software or games on Amazon Canada, this information can be handled automatically by ExportFeed Shopify app.

Item SKU

Item SKU is the SKU value of your products as you’ve set it on your Shopify store. After listing your Softwares and Games on Amazon, if you change the SKU and upload them again, they will be listed as a different product.  

To avoid relisting, either keep the SKU value of your products same or delete the listing from Amazon and relist again.


This is the title of your product as you have listed on your Shopify store. While listing your products on Amazon marketplaces, a common convention to follow regarding the product title is Product name followed by the brand name and the attributes of products.

However, as you are already selling through the Shopify store, your product title for Amazon will be the same as your listing on Shopify. One contradiction to this would be the case where your Shopify product title exceeds the character limit allowed by Amazon marketplaces.


Who manufactured this product? Amazon is trying to get this information from you. We’ve all known about the counterfeit products being sold on Amazon and the policies that Amazon has started implementing to avoid such mischievous activities.

As this is a required value but Amazon hasn’t put a restriction by providing the valid values for this attribute, you could map your Brand with the manufacturer. This will help you avoid errors and list your software and toys products on Amazon North American marketplace.

Product ID

For product ID, Amazon requires you to enter some globally identified product identifier number like GTIN, GCID, EAN, UPC, ASIN or such.

If your manufacturer has provided you with these values for products, it is a good idea to add them to your Shopify or BigCommerce listing. You could use some custom values app on your platform to add these values to your individual products.

If you do not have these values for the products that you are selling, you can either apply for the GTIN exemption if applicable or purchase the UPC codes for your products.

Product ID Type

You have provided the number as your product identifier, but how does Amazon know which standard you are following? Enter the value of the type of product identifier you are using. The valid values are given for Product ID Type to list products under Amazon’s Software and Games category are:

  • GTIN,
  • EAN,
  • GCID,
  • ISBN,
  • UPC, and
  • ASIN

Operating System

The above-mentioned product attributes are most common for all of the product category types unless you are selling through Amazon handmade or Amazon Vendor central.

However, you will need to provide the operating system that your Games or Software is compatible with for each individual product. The valid values for the Operating system are:

  • Linux
  • Pre Mac OS 9
  • Mac OS 9 and Below
  • Mac OS 9.X
  • Mac OS X
  • Mac OS X 10.1 Puma
  • Mac OS X 10.2 Jaguar
  • Mac OS X 10.3 Panther
  • Mac OS X 10.4 Tiger
  • Mac OS X 10.5 Leopard
  • Mac OS X Intel
  • Microsoft Pocket PC 2002
  • Microsoft Windows Mobile 2003
  • Microsoft Windows Mobile 5
  • Not Machine Specific
  • Windows XP
  • Windows Vista
  • Windows 3x and below
  • Windows 7
  • Windows 8
  • Windows 8 Pro
  • Windows 95
  • Windows 98
  • Windows 98SE
  • Windows Advanced Server 2003
  • Windows 2000

You will be able to provide up to 7 operating systems when listing your products on Software and Toys category on Amazon marketplaces.

Hardware Platform

Define the hardware types required for the platform. You’ll only be able to provide up to 5 values for this product attribute. Amazon has defined the valid values for this attribute. So, you’ll not be able to create your own hardware platform or requirement.

  • unix
  • windows
  • Sega Game Gear
  • Sega Genesis
  • Sega Master System
  • Sega Saturn
  • Xbox
  • Xbox 360
  • Palm OS
  • Playstation
  • Playstation 2
  • Playstation 3
  • 3Do
  • Atari 2600
  • Atari 5200
  • Atari 7800
  • Atari Jaguar
  • Atari Lynx
  • Colecovision
  • Commodore 64
  • Sony PSP
  • Super Nintendo
  • TurboGrafx 16
  • Commodore Amiga
  • Game Boy
  • Game Boy Advance
  • Game Boy Color
  • Gamecube
  • Intellivision
  • Linux
  • Mac
  • N-Gage
  • Sega Cd
  • Sega Dreamcast
  • Neogeo Pocket
  • Nintendo 64
  • Nintendo DS
  • Nintendo Entertainment System
  • Nintendo Wii
  • PC



Media Format

Here you need to provide the media type for your product. Enter up to 3 media formats for the software product. The supported values for media format attribute are:

  • CompactFlash
  • Nintendo
  • Aiff
  • Mp3Audio
  • 3.5 diskette
  • Vqf
  • Blu-ray Disc
  • Wma
  • Wav
  • cd
  • license
  • 5.24 diskette
  • RegistrationCode
  • Avi
  • Mpeg
  • Minidisc
  • bd_rom
  • UsbMemoryStick

ESRB Rating

This value is the rating for the product provided by the Entertainment Software Rating Board. Amazon requires a value for this attribute to understand and segregate the product for promotion as well as improve the user experience for customers.

If you are already selling through Amazon UK or Europe, you already know the PEGI Rating. ESRB rating is similar to that for the North American marketplaces. The valid values for ESBR rating attribute to list products under Software & Games category are:

  • Rating Pending Mature
  • Everyone
  • Mature
  • Everyone 10 and Older
  • Early Childhood
  • Rating Pending
  • Teen
  • Kids to Adults
  • Adults Only

Standard Price

This is the price of your product without any discount or other promotions applied to it. While providing the Standard price for your product make sure that you don’t add any currency identifiers such as USD or $ signs. Amazon doesn’t accept a thousand separators like a comma in the standard price also.


Amazon requires the number of your products in numeric values greater than. In-stock or out-of-stock are not acceptable. If you haven’t managed your stocks in your online shop, ExportFeed will allow you the option to set a default value for the quantity attribute of your products through an easy interface.

Item Condition 

Item condition is another required value when listing your software and games on Amazon marketplaces. The accepted values for this attribute are:

  • Collectible – Very Good
  • Used – Good
  • Club
  • club,club
  • Collectible – Acceptable
  • Collectible – Like New
  • Used – Like New
  • Collectible – Good
  • Refurbished
  • New
  • Used – Acceptable
  • Used – Very Good


You previously submitted the amount as a standard price for your product. Now you need to define which currency is the amount denoting. The valid values for currency attribute are:

  • JPY
  • MXN
  • EUR
  • GBP
  • USD
  • CAD
  • INR
  • CNY

Make sure that you use popular currency in use in the Amazon marketplace where you are listing your product.  If you are listing on Amazon USA, it is better to USD than to use CAD or similar.

Main Image URL

Main image URL is the link to the main image that Amazon will display for your product. This URL should be publicly accessible and should point to the image with a white background. If you send the image link with 1000 px then the image zoom feature will be activated. Also, keep a note that the images need to be in white background without any promotion texts or such.


How ExportFeed helps you grow as a seller on Amazon?

  • ExportFeed app is easily available through the Shopify App store
  • We’ve offered unrestricted Free trial of 7 Days with free support
  • We’ll create your Amazon product feed free of cost for the 1st time
  • You can map categories and customize attributes as you need
  • Our support team will help you through each step when you need.

So, Why Not Start Now

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