Rakuten Categories Updated: Improving the sales process for BigCommerce products on Rakuten

BigCommerce Rakuten App Updated

If you’re not introduced to the Rakuten marketplace and the benefits of it, an easy introduction would be:

Rakuten is almost the Amazon of Japan!

Now, skipping the other benefits and how this marketplace works, let’s get into what we’ve improved to make your BigCommerce to Rakuten selling process more effective.

Recently, Rakuten has changed product feed specification that you used to create for your BigCommerce Rakuten integration. To comply with that feed standards updated by Rakuten, we have made the changes in ExportFeed BigCommerce app.

If you’ve not started selling your BigCommerce products through Rakuten, here’s how you submit your product feed.

How to upload BigCommerce product feed to Rakuten?

  • Login to your Rakuten seller account
  • Go to the Product Catalog and click on Products
  • Click on the Bulk Actions Menu and select Upload product feed
  • Click on Add / Edit products and click on choose File
  • Now, select your downloaded BigCommerce Rakuten feed file
  • Then upload the CSV file created using ExportFeed to Rakuten

What has changed in ExportFeed BigCommerce app for Rakuten Marketplace?

When you create your product feed for Rakuten, it is important that you map your product categories of BigCommerce to that of Rakuten.com.

Not only this is necessary because you are able to list your products correctly but also to increase the searchability and improve the conversion aspects of your products.

This update of our cloud service app helps you make accurate product mapping and allows you the benefit of increased sales revenue for your BigCommerce products.

Rakuten feed specification on category template for Inventory SKU has gone through a major overhaul recently. One of the major change that Rakuten has made to it is that you don’t need to send the seller Id in the feed.

To adapt and keep your BigCommerce product feed compatible for Rakuten, we have also changed our ExportFeed Rakuten product feed output file. The product feed that you create through our BigCommerce app is now completely compatible with the new Rakuten feed specifications.

If you haven’t yet started to sell the products of your BigCommerce on Rakuten yet, we recommend you to

Try ExportFeed app free for 7 Days

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