eCommerce Marketing on CSEs, Marketplaces & Affiliate Platforms

E-commerce-Marketing-multichanne

While getting started on eCommerce marketing and product promotion by adding sales channels, you need to understand the popular types and their benefits. The most common sales and marketing channels for eCommerce promotion are Social Media Channels, Comparison Shopping Engines, Marketplace and Affiliate platforms. Though they have their own benefits and serve their own role in improving the sales, it is important to know which channel will serve your purpose right.
Let’s look at the basics about these two first.

How to improve buyer’s journey for ecommerce site?

Depending upon the type of product or service that you are selling through your eCommerce sites, you can find out which stage of the buyers journey are most of your most of your potential customers. You can find the buyers journey stage of your customers by simply relating their situation with the type and range of products that you are selling and identifying your buyer’s persona. We will walk through in this article with the assumption that you are selling multiple products from multiple brands and try to generalize the ideas about how to improve buyer’s journey of eCommerce site, so, let’s begin.