Synchronizing your shopping carts with online merchants (like: Amazon Product Ads, Amazon Seller, AmmoSeek, Bing!, eBay Merchant, Google Merchant, Google Adwords, NextTag, PriceGrabber, Shopping.com,ShopZilla, XML/CSV Export) allows you to manage your stock across all platforms, automatically and without much – if any effort! This not only improves your operation’s efficiency, it also provides for:
Better Managed Feeds
All of your stock can now be organized into specific feeds, with options to customize the feed based on your needs! For example, you can group all items for children under “Baby Clothes”, or combine categories like “Baby Clothes” and “Baby Shoes” into the merchants’ categories that make more sense.
Less Hassle Creating Bundles
Bundles are great because they encourage your customers to purchase more of a range of a similar products, because they are receiving a discount. If you’ve arranged products into feeds, synchronization helps you easily set up bundles by placing similar products together. Even better, the bundles stay up to date – At All Times!
No matter which merchant an order is placed on, you only have to go to one dashboard to view the purchase, rather than visit multiple e-commerce sites. This is because in most cases, the merchants REFER the traffic to you. Yes, Google Merchant sends the customer to your site to close the sale. Amazon Ads – same thing. So now you can update all stock/item information in one location and have that ‘pushed’ out to all merchants.
Synchronizing your shopping carts with online merchants makes your life easier and helps increase your products’ visibility, increases your search engine values on specific keywords, enables great promotion opportunities (like REALLY ACCURATE ads with Google Adwords or Amazon Ads) and allows you to create super bundles and great cross selling opportunities!
We here call that a win-win ShoppingCart situation!