The more the merrier – this is exactly applicable when you own a business and are talking about the sales. The range of products that you’re selling can be found in Google Shopping, Amazon, eBay, Etsy, and multiple other merchant sites. Your potential customers also know this.
But, what if they find and purchase YOUR products regardless of the marketplace they buy from? This can be accomplished by sending your product feed to multiple marketplaces. So, what would be the best feed management tool for MultiChannel eCommerce Marketing than ExportFeed?
A brief about MultiChannel eCommerce Marketing
MultiChannel marketing for eCommerce website simply means that there are multiple sources from where you get your visitors or customers. Getting visitors from multiple channels may be through paid ads, SEO rankings, banner ads and such. How about getting customers? To put in simple words, you sell your product through other sources such as: using marketplaces, comparison shopping, social shops pages on Facebook and such.
Popular channels for eCommerce Marketing
One of the priorities of marketing has always been visibility and availability. Following this concept, your products should be visible and available to the people who are searching for it. How do you do that?
A lot of people search for products for Thanksgiving gifts on Google. And in turn, Google returns the products that are listed in Google Shopping as a part of search results. This gets you the sales.
Another important platform is Amazon. When you add your products on Amazon marketplace you are directly displaying your ads to people who intend to make a purchase. This is the same with eBay, Etsy, and other popular marketplaces.
These merchants and comparison shopping engines like Google Merchant, Amazon Marketplace, eBay, Etsy, etc have similar guidelines to the seller with some differences that cannot be generalized. Like the products that you can list in eBay easily may require permissions to sell on Amazon, or even simpler example – product categorization. This is one of the reasons that you should use feed management solutions like ExportFeed.
Selecting the suitable channels/marketplaces
Next consideration can be; how to select the marketplaces most beneficial for your business? You may want to send your product feeds to Facebook store or Google Merchant. That is great due to the mass users of these platforms. However, if you are considering selling boutique apparels in Norway, adding Miinto as well could be a good idea. Or if you are selling ammunitions related products in the US, you want to list products in Ammoseek. And, if you are dealing with interior and exterior home decoration, you would want to send your product feeds to Houzz.com. How these marketplaces have earned their reputation and can streamline your revenue.
Now here’s the best part…
When you install ExportFeed along with WooCommerce or in Shopify, BigCommerce, Magento, VirtueMart or OpenCart, it will grab the product information to generate data feeds for your selected merchants. You can choose from among the 40+ available merchants to display your products to. So, why not start a free trial now?