Imagine how many people have chosen Shopify as their eCommerce platform. And a seller who is selling the same products that you sell is your competitor if they are serving the same geographical region. So, how do you compete with them?
An easy answer would be to bid higher on the ads that you put on your PPC networks. But is that enough? Are you following an effective strategy? Bidding for the higher position is a well-used strategy and it can gradually get costlier. You need a concrete plan to reach out to your customers.