Selling a lot of products and even setting high prices with a lot of profit margin also may result in business loss. How? One mistake in calculating shipping cost and in extreme case you can fall as victim of your own eCommerce shipping blunder, wasting your time, effort and investment.
And set the shipping right, it can boost your conversions like anything else. Set a free shipping to encourage customers buy from you. This is one of the most well known conversion optimization tips. However, there needs to be an intense calculation based on your cost of products acquisition, advertisement cost and other factors.