The main purpose of your eCommerce site is to offer your products to the visitors and generate sales revenue. For this, you focus your energy on bringing in the visitors on your site and selling them more, meaning – visitor acquisition and conversion optimization. But along the way, it is possible that you start working to acquire more new visitors and forget about bringing back those old customers. That is one of the major problems which we will address here. We’ll present the ideas to help you reclaim lost sales and improve customer retention and loyalty.