How do I increase product visibility on Etsy search?
Etsy is one of the most popular e-commerce platforms and if you want to be a successful business, it’s almost a given that your products have to be listed on it. But, there are thousands of products listed on Etsy. So here we will help you on how you can increase product visibility on Etsy search.
So, how do you increase product visibility on Etsy searches?
1 – Put the Category in Your Title
As you know, it’s important to include the category in your title. These words are what shoppers are likely to type in when searching for a particular product.
For example, if you make pocket watches, you’d most likely list your product within the pocket watch subcategory. Make sure you include “pocket watch” in your product title since potential shoppers are most likely using those keywords when searching.
2 – Use Longtail Keywords In Titles
The shorter a keyword is, the more traffic it will get. That’s a good thing, right? Not necessarily. Using a “longtail” keyword (a phrase with three or more words that is more specific) may likely bring in more sales.
Well, how does that make any sense?
People who use a shorter, more generic, keyword are often browsing and don’t know what they want. They’ll also be bombarded with a ton of products to sift through, which means more competition for you.
People searching with a more specific keyword are often more likely to make a purchase, and there’ll be less products to sift through, meaning less competition for you.
To continue with the earlier example, a generic keyword a person might use would be “watches” which would generate a ton of product listings to comb through. A person further down the sales funnel might use a longtail keyword such as “antique pocket watch” which would generate fewer results, but those results are exactly what they’re searching for, their specific ecommerce niche.
Using “antique pocket watch” in your product title will ensure your product listing is shown to these potential buyers.
3 – Put Primary Keyword in Title First
The first 30 characters (approximately) are the most important for SEO. The first keyword in your title should be your money word. That means you shouldn’t put anything unnecessary in that prime spot such as size, color, or brand name.
4 – Include Synonyms
Each person will use different words to search for the same product. While it’s important to put your primary keyword first in your product title, you should still consider other words the product may be known and searched by.
Capitalize on this and use synonyms after your keywords in a product title or include them in your product description and tags.
5 – Vary Keywords for Similar Products
Etsy does what is called “declumping” which means Etsy won’t include more than one or two items for each seller in search results.
So, that means you shouldn’t use the same primary keyword for more than a couple of items. If you do, you’re essentially competing against yourself for a spot at the top of the search results.
Make sure more products show up in different search results by using different keyword variations for similar products.
6 – Don’t Be Too Creative with Titles
As a seller on Etsy, you’re a creative and unique business owner. While it may be tempting to allow your creativity to extend product names, it’s better if you don’t. It makes for a very ineffective title, a common Etsy seller mistake.
People who are searching for products won’t use cutesy or overly creative terms. For example, if you sell original paintings, you don’t want to put the unique name of your painting in the title. Instead, use terms like “abstract painting, acrylic on canvas” in your title and save the painting’s title for the product description.
7 – Use Keywords in Tags
Etsy allows up to 13 tags for your items, which is another great opportunity to add in relevant search terms. Each tag can be 20 characters long, so think of as many search terms as you can and add them to your tags. Here are a few types of keywords to use:
- Synonyms such as “timepiece” and “wristwatch” for your watches
- Descriptors “mens watch” or “wooden watch” or “antique watch”
- Long tail keywords “antique mens watch” or “1925 gold watch” or “engraved pocketwatch” or “anniversary watch”
Etsy states that you shouldn’t repeat any categories or attributes because those are already accounted for in the search results. Save the more specific keywords for the tags.
Final Thoughts about Etsy SEO
Even if you have unique, high-quality products, an attractive and inviting shop, detailed product images, and quick shipping, if no one sees your listings, you won’t have any sales. To optimize your listings even further, check out these do’s and don’ts of listing products on Etsy.
Have any other Etsy SEO tips that worked for you in the past? Let us know in the comments below.
PS: Post was last updated on October 25, 2020.
Shopify Etsy Real-Time sync queries
We would like to sell from our Shopify store to Etsy. Can we expect products are regularly updated on Etsy?
Truly, ExportFeed isn’t just a tool that helps you list items on Etsy. It is possible that it additionally routinely refreshes your Etsy listing continuously.
For eg, you track your listings on Shopify and do modifications to your product in a timely manner. Then the changes that you have made to your products will all be reflected back on Etsy in real time.
Shopify METAFIELDS attribute
I have a product title created from another app and want to send those attributes along with the product. How do I do that?
If you are willing to do that then we highly recommend you to contact our support team.
Or if you are confident what you are doing you can use the following advance command
For eg, mapping meta description to Etsy description
Map meta_field_attribute_name to description
There is no limit to how many products can be included in a feed. However, we recommend you to stay low to 15K in a single feed file.
All the Shopify products were not imported to ExportFeed System
There are few criteria that needs to be fulfilled in order to import products to the ExportFeed system.
- Make sure the product is assigned to any one collection.
- Make sure the product is published.
Criteria to fulfill order sync
- Make sure the SKU is available on the products.
- Make sure SKU matches both on Etsy and Shopify.
- Make sure all the variation combinations are available on Etsy and Shopify.
- Make sure the product is uploaded from ExportFeed and only the order can be managed, if not uploaded from ExportFeed, contact support and will help you link Shopify and Etsy products.
- Make sure the product is in stock.
- Make sure the product quantity is tracked.
Can I choose individual products and upload to Etsy?
Yes, you can choose products according to your need and uploaded to Etsy. We have introduced an individual products listing where you can choose products and send to Etsy accordingly.
Can I upload different prices on Etsy rather what’s on Shopify?
Yes, definitely you can change the products price on Etsy rather than what’s on Shopify. You can use this feature on your holiday season where you can provide discounts and also increase prices.
Can I change the title on Etsy?
Yes, you can change the title on Etsy and still be able to sync your products Shopify to Etsy. However you have to make sure that configuration is configured according to your needs.
You can go to the Etsy detail page and enable/disable according to your need. If you enable it then whatever changes you have made on shopify will be auto reflected but if you are modifying on Etsy and don’t want auto update title on Shopify to be on Etsy then you can disable it.
Please feel free to contact our support for any queries you have that were not listed here.