If you are planning to start the Google Shopping campaign for your WooCommerce products this holiday season, we are providing a few tips here to make sure that you meet the requirements for your Shopping ads.
The basic process first
- Create a product feed of your WooCommerce products using ExportFeed
- Login to your Google Merchant Center and submit your product feed.
- Connect your Google Shopping center with your Google Ads account
- Set up a Shopping campaign for your WooCommerce products
When you’re selling on Amazon, for most of the items, you need to enter the barcode values to get your product listings accepted. Amazon accepts UPC, GTIN, EAN, MPN, ISBN and other types of barcode values. However, for those products which are already listed on Amazon, Amazon has a product identifier – ASIN which is related to those universal barcode values.
RECAP ABOUT AMAZON LISTING
- When listing products that are already on Amazon, you add yourself as a new seller for that product with ASIN mapping.
- If you are new products for Amazon, you need to provide the product identifier type and the identifier, OR
- You need to register a brand on Amazon or Get GTIN exemption if applicable.
Where does inventory management stand on your retail business scope? This is an obvious topic but you need to think about it carefully – even with a topmost priority if you are planning to implement or are practicing a multichannel selling model.
Who can skip inventory management? You. Only if you are selling the dropshipping products using some software that automatically handles the inventory management aspect.
When you connect your WooCommerce shop to the Google Merchant Center to launch your Google Shopping campaigns by connecting it with the Google Ads, you can experience real sales growth. The power of Google Shopping campaign is that it takes the product attributes and displays your products on search results based on the attributes. So, obviously optimizing your WooCommerce Google Shopping Campaign needs optimization on your WooCommerce product attributes.
BigCommerce lets you enjoy your authority over product listings and Etsy offers exposure to a mass audience. So, it is not an option that you choose between these two platforms. The best way to go is starting with BigCommerce Etsy Integration as it promises better sales revenue.
Finding the right practices to integrate your BigCommerce products with the Etsy store will be difficult for the starters. Mostly, we’ll cover how you should prepare BigCommerce products for Etsy SEO when creating bulk product listing.
Create product category for Etsy
As an Amazon seller there’s a lot out there you’ll need to learn about. Sometimes things come to you over time but some things are more important to know upfront. Amazon listing fees are definitely something you should know about before you list your first product. If you aren’t sure how much your fees will be there’s a good chance you won’t price your product appropriately.
Understanding how Amazon fees work can be a little confusing. There are a lot of factors to consider and things like using FBA services can tack on extra fees you might not have considered. While there are tools out there like FBA fee and profit calculators to help you along the way, it’s good to know how Amazon fees work and what you can expect.
If you haven’t been checking the new ways to improve your sales using Google platforms, Google Shopping Actions may sound new to you. However, this is the latest buzz on the eCommerce marketing and sales arena. So, what is Google Shopping Actions? Google Shopping Actions offer to sell your products through the Google Express if you qualify for it and other platforms across Google.
Benefits offered by Google Shopping Actions
Summing up the main benefits of starting your eCommerce marketing practices on Google Shopping Actions, these two points offer the main values.
If you’ve been using our Shopify app to send your products to the Etsy marketplace, you probably already noticed what has changed.
- We’ve added a flat shipping template to allow Etsy sellers to send their products to Etsy including the shipping information required for those products.
- Ability to configure sync settings for products on a detailed product attribute level has been added.
Multichannel selling opens a gateway for growth. It allows your products to reach out to the customers whom you wouldn’t otherwise be able to reach out to. But as you are selling through more than one marketplace it sometimes gets difficult to keep track of the information that you’ve spread across different channels.
Where the clear benefit of multichannel sales is increased sales, the downside is the chance of overselling. But, this can be easily handled by using ExportFeed plugin for WooCommerce to Etsy as this provides orders and inventories sync functionality if you are selling on WooCommerce and Etsy.
Enhancement to the beauty and style, jewelry are also the dominant category that sells really well on Etsy. But, you can’t be a reseller to sell on this category, reselling is only allowed in the crafts and supplies category. We won’t look into that at this time, just focusing on selling more jewelry on Etsy from your WooCommerce store.