Though Shopify provides a really great service for running a hosted eCommerce business, there are always a few more ways to improve the performances.

Whether by providing optimized product information for search engines or by A/B testing your site, increasing conversion takes a lot of effort. But an easier way to increase the conversion of your Shopify store is by sending product feeds to the best comparison shopping engine – Google Shopping!

• Google Shopping sends qualified customers to your shop.
• You can optimize product feeds with reports from Google Adwords.
• Total control over the amounts you spend on Ads is in your hands.
• With Google Shopping campaigns, you improve both your conversion & SEO.

The answer is ExportFeed! We have made our extension available in the Shopify App Store. To check the free trial or to purchase our pro version, you can install ExportFeed from the dashboard of your Shopify shop.

ExportFeed offers you to create your product feed for Google Shopping meeting all the feed specifications required by the industry giant. After creating your product feed, you can grab the URL of your feed from ExportFeed and submit that to Google Merchant under Products > Feed. After submitting the feed, you can manage your CPC bidding from Google Adwords.

Google Merchant requires you to add male or female on your product attribute for some categories, but it is not always necessary for your products to be gender specific. This is just one example that can easily be solved using ExportFeed’s advanced commands.

You will be able to delete product attributes or limit output products on the feed files. Mapping product attributes to that of Google Merchant’s is as easy as running one single command. You can even set a default attribute for all the products included in a feed.

What more? Map custom taxonomies or even set tracking parameters on the product URL. You can apply rules on product URL to set UTM tracking and a lot of useful optimizations. And the best part is, for any feed customization need, you can easily contact our support team and we’ll be happy to respond to your request.