So…you think you’re ready for eCommerce in 2015?…
are you sure?!
2015 is going to be big! We’ve captured some interesting reports for your review and so the question is….are you ready to promote your products on the key Shopping Engines/Merchants to capture your share of this Trillion dollar industry?
Think about the last time you shopped for something… Did you do a search on the company name or on a specific product? Probably on a specific product, right?
Well, when you’ve used a product exporter (something brilliant like the ShoppingCartProduct Feed), and an end user goes to the online merchant you’ve linked up to and searches for your product, the resulting link that appears brings the user directly to that specific product on your site. This makes shopping less of a pain for them and increases the amount of traffic to your site.
There are people looking for your products, but they don’t know where to find them. Why? Because they do what they always do. They search for it on Amazon or Google Merchant or Shopzilla and they don’t find it.
So how do you help these future moneymakers potential customers? By making their life easier and exporting your products to these sites so they can find them (aka – Google Food :))
Think about the last time you bought something online. How was that experience? Was it simple and easy? Or frustrating and difficult?
Chances are, if it was easy and simple, then they took their business seriously: they had a shopping cart set up.
Being an online business is different than bricks and mortar. You don’t get the chance to tell someone verbally why they should buy from you and that they will have a positive shopping experience if they go with you. But there are always opportunities to look like a company who means business (haha.) and one of those is by having a shopping cart set up.
The e-commerce business is a fierce battleground, and to be at the top of your game, you have to have your shopping cart synchronized. Why? First of all, it makes life a lot easier for you. Think: I-only-have-to-go-to-one-place-to-have-my-products-show-up-everywhere-else. And secondly, it makes life easier for your client. Think: I-love-what-this-company-sells-and-now-I-can-access-all-their-wicked-stuff-in-more-than-one-place!
So other than the obvious mentioned above, why else should you synch your shopping cart?
1. Selling your stuff in bundles = more sales for you = 🙂
Have you heard about the Google Trusted Store? Ever wonder what that means for you and whether it really will boost your sales?
The Google Trusted Store badge lets potential buyers know that your company is credible and that if they buy from you, Google’s got their back. The service they’ll receive will be top notch; what they order is what they’ll get; and Google will back up their order with purchase protection.