Optimization is a scary term if you dived into eCommerce marketing without any guidance or gradual experience. But let’s face it, this term almost means making something better than it already is. We’ll stick to this definition for a while in order to pinpoint the core subject matter of this post. You are selling your eCommerce products through different channels. You want a better sales performance. What do you do? Optimize your product feeds!
Setting up your own online store is pretty easy when compared to the time and effort required to improve the sales or even making your first sale. You’ll find a ton of ideas to promote your online store with a single google search but your actual need of making a sale is simpler than all of those ideas. Instead of trying to bring in all the visitors to your site and hoping you could sell, how about sending your products to some place where the customers are already actually searching for them. How about selling your products on eBay also?
Starting the process of Selling on eBay – The registration!
When you visit the eBay site, at the top right corner, you will find an option to sign-in or register on eBay. Clicking this link will start your process of registering on eBay and provide the required information. The eBay site keeps your information private so you don’t have to worry about the information leak.
When registering on eBay, you will be presented with two option
Aliexpress Dropshipping Plugin versus Ali Dropship Woo Plugin: A relatively new yet highly debated topic that most people still haven’t figured out which one is the better solution for them.
Although dropshipping has been in practice for more than 15 years, it only recently took popularity with the help of Chinese drop ship companies. The reason behind this being the overwhelming number of products that Chinese drop ship companies offer at a fair price, along with worldwide shipping.
Dropshipping is a fairly new concept that has managed to woo a rather large number of online sellers into starting their own dropship company. And the most common question most dropshippers have is how to add multiple Shopify dropshipping channels to their online store.
Dropshipping is regarded as a convenient way to sell products online since the retailer does not need to hold a single product in his/her inventory.
If that sounded too bizarre and too good to be true, let’s step back and start with what dropshipping really is:
eCommerce promotion is nothing like your common website marketing. And growing your sales is entirely a different story. With your new or old eCommerce site, you can apply common promotional techniques to acquire visitors and implement conversion rate optimization to increase the sales too.
But, what if you take your products to where your potential customers are searching for them. Wouldn’t that be the appropriate strategy? And, being the internet giant that Google is, it is definitely the place where most of the product searches are made. So why not take a step to send products to Google Merchant.
Let’s take a look at the benefits of listing your products on Google Merchant:
Placing your products for sale on Amazon definitely a lucrative way for eCommerce promotion. However, when you are selling a bulk amount of products you will want to use the tools that help you to save time and reduce errors. Amazon feed creation and listing tools help you to a great extent for that. But even while using these tools, you may get the feed error reports from Amazon.
Let’s take a look into these common type of errors.
Sending your Shopify products on Amazon will offer you the benefits of mass exposure to the visitors who are looking to purchase your products. However, if you are selling products new to the Amazon marketplace, you can either purchase a GTIN / UPC code for your product or register as a brand on Amazon.
Why should you register a brand on Amazon?
Like any other marketplace, eBay has its own set of advantages and disadvantages. But any eCommerce site owner increases their regular revenue by adding this marketplace to their product sales channel.
However, in an attempt to make more sales and profit, the amount of effort and time required can be tremendous. But with the right tools and implementing the right tricks, you can start selling on eBay marketplace for increased revenue.
Before diving into the core topic, let’s first identify the eCommerce conversion. What is a conversion? It is the primary goal of your website. Simply put, it is the change of your visitors into customers which changes the product in your stock to the cash at your bank. So, ultimate conversion is the sales of your product. Now how about the micro-conversions? What are the micro conversions of your eCommerce website?
Newsletters or other sign ups
While getting started on eCommerce marketing and product promotion by adding sales channels, you need to understand the popular types and their benefits. The most common sales and marketing channels for eCommerce promotion are Social Media Channels, Comparison Shopping Engines, Marketplace and Affiliate platforms. Though they have their own benefits and serve their own role in improving the sales, it is important to know which channel will serve your purpose right.
Let’s look at the basics about these two first.